How to install an SSL certificate on Skype for Business?
This guide offers quick instructions on generating a CSR code and installing an SSL certificate on Skype for Business (formerly Microsoft Lync). Split into three sections, the tutorial contains CSR…
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How To Set Up Google Analytics
Google Analytics is a powerful and powerful tool that provides essential information about your website and visitors.
With more than 56 percent of all websites using Google Analytics, it is one of the most common tools for digital marketing and good reason. This tool allows you to access an abundance of information about your site’s visitors.
Here are just a few pieces of data you can get from Google Analytics:
- The amount of traffic your site gets overall
- The websites from which your traffic came
- Traffic single pages
- The number of results converted
- The websites to which your guides came came
- Demographic information on visitors (eg where they live)
- Your traffic comes from mobile or desktop
The JavaScript analytics must be on every page of your website, in the <head> part of the code. For years, marketing of code tracking GA added to add-on in their content management systems. Today, the best way to add (and manage) Google Analytics (and all other tracking tags) is to the Google Tag Manager.
You have added the Analytics code into your Google Tag Manager (GTM) container, and add the GTM container to your website, usually using a plugin. You can find the details here.
1. How to set targets in Google Analytics
When a visitor takes action, they make a “subscriber”, a registrant, a job applicant, a donor, etc. \ t But because websites are built in different ways, Google Analytics does not know what success is like. So we must tell it.
Here’s how to set up each type of conversion as a target in 10 clicks:
1- About “View” in the right-hand column, click “Goals”
2 — Click the big red button “New Target” at the top
3 Enter the name of your goal. For example: Contact Lead or Subscriber of Newsletters
4- Under “Type” select “Destination” and then click “Continue”
5- In the Targets Part Details, enter a web address for thanks pages. Note the recommendation under the field. Do not enter the full 6 URLs with the domain name. Enter the page address, such as “/ thank-you”
7 Under “Value” forward the toggle and give your target monetary value, even if it is arbitrary. It is great to set the value of $ 1 for each target.
8- Under “Funnel” forward the toggle.
9- Enter the page name and URL of the contact form (ie “Contact Page” and “/ contact”) then under “Required?”
10- Click “Save” and you’re all set!
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