Rebranding Peach

The biggest problem with our current approach is we are simply selling products to our customers without fully understanding their lifestyle.

There are way too many fashion brands in India for us to continue this way to truly stand out.

We need to empathize with our customers, for which we need to truly understand their daily routines, their lifestyles, their decision making process. If we want people to have fun and live a little, we need to show them how to have fun in trying times.

Get Peachy is a fun brand. We’re also sustainable, but primarily fun.

We’re a happy, positive brand. Positive is a key point here.

Our ideal customer is

What does optimism / happiness / positivity look for them?

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