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Define your social media voice and stop struggling to write for social media

Do you struggle writing for social media? Every post sounds a little different and there’s no unified brand voice. You try one thing and then you try another and another. Now, you’re so lost you don’t know what is and isn’t working.

That’s where having a documented brand voice for social media can help you. It can guide you on what aligns with your brand and what doesn’t.

So what exactly is a brand voice? It’s the authentic personality your brand puts out into the world.

Let’s talk more about how you can define what that is for your brand.

Do you have your brand’s beliefs and values written down somewhere? If you do get them out. You’ll want to review them before defining your social media voice.

If you’ve never written out your brand’s beliefs and values, now is the time to do so! Ask yourself what’s really important to you and your brand.

It might be easy to choose a tone of voice that’s popular. A popular tone of voice can increase engagement and followers. But if that tone doesn’t match your brand, then it’s not the right choice for you.

Take Wendy’s for example. You’ve probably seen some of their tweets that have gone viral for being snarky. But have you seen any other Wendy’s marketing that’s snarky? No, because that’s not apart of their values.

However, dbrand is known for being snarky and sarcastic. They’re snarky on Twitter and an outsider may even think they’re a bully. But their fans love it and that’s what’s important.

Why does your voice and tone matter when your brand is on social media?

Your voice is an element to social media that is different than others. It’s not something that you would optimize as you would other elements. It’s much deeper than that.

Your brand’s voice shows people what you’re all about. It gives your brand personality. Instead of tweaking it to please people, you refine it to be as authentic as it can be.

When thinking about your brand’s voice, think about being at a party. You wouldn’t go around telling everybody you have a sale.

You wouldn’t say that at a party. You need to introduce yourself, ask questions, start a discussion, and share stories about yourself.

As time goes on, it’ll become easier and more natural to talk in your brand’s voice

Write out a list of descriptive words you want your brand to sound like.

What do you want people to feel when they come across your brand? Happy, motivated, encouraged, or determined? Maybe something else?

If your brand was a person, who would it sound like? Would it be a sassy boss that gets shit done? Is it a motivational speaker who helps others achieve their goals? Or maybe it’s a stressed-out parent that just needs a little help?

You get the idea. Close your eyes (yes, really) and try to imagine your brand speaking to you.

What does the voice sound like? Write it down.

Does it match your values and beliefs?

You can differentiate your brand by defining your voice.

Maybe there are certain phrases you use that can make your brand sound different.

The first time I heard her say that I was a little surprised. I’ve never heard anyone say that before. And if anyone else says it, I will think of her.

Maybe there is certain emojis you want to use when writing for social media or email. Sometimes people forget that you can use emojis in an email. You could even use it on your website, just make sure it matches your brand.

When writing copy for your brand, write the way you talk. Use contractions. Instead of writing is not, write isn’t. Instead of I am, use I’m. Using contractions will make your writing sound less robotic.

When you’re finished writing, read your work out loud. Every single English teacher you ever had told you to do this, and you still didn’t because you read your work so many times what would reading it out loud do? Or maybe that’s just me?

But really do it! Reading it out loud will help you find anything that doesn’t sound right or sounds confusing. It will also help you find any grammar mistakes you might have missed.

Don’t talk one way on social media and another way on your website or your emails. It should all be cohesive. Your messaging can be different on different platforms. But your voice should be the same.

It’s okay to revise your tone of voice. You’ll want to refine it and make it sound better as time goes on. The more you write, the more refined your voice will be.

Tip: Write every single day.

You must think I’m crazy. Are you thinking there’s no way you have enough time to write every day?

I used to think that too. You’ll thank me once you start doing it.

Start small. If you can only spare 15 minutes a day, start with that. The important part is doing it every day. Make writing a daily habit, work it into your routine.

To define your brand’s social media voice, start by looking at your beliefs and values. Figure out what you want your audience to feel when they read your content. This is really important → make sure it matches your brand.

Remember to use contractions and to write how you talk. When your done writing, read it out loud to make sure it makes sense.

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